The Administration recommends that the Board of Education ratify and authorize the purchases by The School District of Philadelphia, through the Superintendent or his designee, subject to funding, as follows: 

From:

Academy Association Inc D/B/A Shopper Local LLC

Sprout Social, Inc

Audacity Operations, Inc (fka Entercom Communications Corp)

Schneps Philly, LLC

Al Dia News Media

Effectv

Anro Incorporated of Pennsylvania

I Heart Media Philadelphia Pa Market WDAS FM/AM Wrff-Fm

Clear Channel Outdoor  

Audacy Operations Inc.

WURD Radio

Purpose: Media and advertising purchases for multiple campaigns including School Selection, Kindergarten, Pre-K, Head Start, Brand Building and Back to School

Start Date: 07/01/2021

End Date: 06/30/2022

Compensation not to exceed:  All entities will be paid from a total aggregate amount of $875,000.

Location(s): All Schools

Description: The Office of Communications provides strategic media buying and campaign support to multiple departments throughout the District for the following campaigns: Kindergarten, Pre-k, Head Start, Talent recruitment, Back to School, School Selection, Early Education, and Brand Building. Communications has purchased and throughout the year will need to purchase paid media advertising, promotional items, and brand building materials, to push information out to staff, students, and residents of the City of Philadelphia. Purchases are made based on the outlet's ability to reach the targeted demographics for each campaign. Purchases are paid from both communications general funding and Title I grant funding as specifically allocated for each campaign. 

Funding Source(s):

Operating Funds 2021

Operating Funds 2022

Grant Funds 2021

Grant Funds 2022